Understand the 'why'

Why Projects Happen

Understand the 'why' behind projects so you can prioritise, influence and deliver with purpose and presence.
Starting date

Available on demand

Access

Unlimited for 6 months

Structure

5 Video seminars

Duration

1-2 hours

Price

£39

About the course

This course explores the drivers behind project work, from strategic objectives through to benefits realisation, giving you a clear understanding of why projects are initiated in the first place. You'll learn how to build and present a compelling business case, how prioritisation works, and how to define and measure value.
By strengthening your grasp of the 'why', you'll be better equipped to secure resources, influence decisions, gain stakeholder support, and focus your time on work that genuinely moves the organisation forward.

Key benefits

Discover the 'why' of PM

Discover why people invest in projects – and how to make the case for yours. You’ll learn to connect your work to strategic goals, secure approval, keep things on track, and demonstrate measurable value.

Learn about 'business cases'

A solid grasp of business cases and prioritisation helps you explain your project’s purpose clearly, defend its importance, prevent drift, and make smarter choices when resources are tight.

Make your project meaningful

When you understand the ‘why’, decisions get simpler, conversations get easier, and your project outcomes become more meaningful.

Understand the 'why'

Below, you can explore the course content in the order you’ll cover each topic. Look out for quizzes to test your understanding, handouts to deepen your learning, and handy downloadable tools you can use right away.
Course Author

Rob Kidd

Rob Kidd is Head of Course Creation at Iterato Training and founder of Rubikon Consulting, a specialist consultancy focused on project management and operational improvement in the food and hospitality sectors. With over 20 years of experience leading complex projects, Rob designs Iterato's courses to help accidental project managers build confidence, structure, and results from day one.
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